About us

Why are we here?

We are a group of technologists who have worked in the furniture industry for more than 12 years.

Collectively, we’ve spent nearly half a century learning the ins and outs of this industry. We founded step-up.today in 2018 to help level the playing field for small- and medium-sized furniture wholesalers, who make up almost 90% of the industry.

Our software is purpose-built to address their unique challenges and it comes at an affordable price.

What are we trying to achieve?

We believe wholesalers, who are often family-owned businesses that have been around for several generations, should play a key part in the future of the furniture industry.

They are vital to the fabric of their community: they create local jobs, promote local manufacturers and designers.

They are trusted partners to international manufacturers and businesses across the United States.

We work to make affordable, easy-to-use and exciting software that will help them manage their business.

We’ve spent a lot of time speaking with furniture executives, sales reps, customer support and warehouse staff about their problems and their wishes.

We want to support them to focus on their jobs and business, not on managing software.